pictorial nerve 1
the new pictures generation


pictorial nerve is an ongoing portfolio series conceived and published by offsetculture.art. The series is broadly focussed on visual cultures establishing a bridge between contemporary art, design, illustration, photography and other cultural manifestations. Similarly, the anatomy of the series is imagined as a hybrid of a poster portfolio, a zine, an artist book and an artwork. It is an exploration of printed matter, the beautiful nexus between image and text, and elicits a playful consideration of how this material can exist within and outside traditional art spaces. The first iteration of the series looks at a new zeitgeist that is somewhat comparable with what was loosely called The Pictures Generation in the late 20th Century. At the time, these artists were defined by their layered adaptions, revealing the fabricated nature of images, with an element of frank social commentary. Now, a younger generation with varied cultural references and experience offer a parallel but unstudied cross­ pollination of activity that spans numerous creative disciplines. In addition, the transition from analogue to digital has generated a refreshing, brazen and sometimes lateral approach towards the pictorial, especially in the Global South.

Medium9 digital poster prints on Digital Galerie Natural 140gsm paper; one foldout, text only, screenprinted; all in slip case made out of Industrial Raw 230gsm paper with screenprinted text
Size: Slip case: 42.5 x 30.5 cm; posters 42 x 29.7 cm
Edition size100 + 10 APs
Year: 2018

Note: prints forming part of the same edition are sold together in a portfolio here, as well as individually. To browse the individual prints, navigate the “Keep exploring” section at the bottom of the page. 

In stock

SKU 036895-1-4-1-1-1-1-2-1-1-2-1-1-1-1-1-1 Category


Pictorial Nerve

This first edition of pictorial nerve features new or recent artwork by a young group of artists, based in South Africa, deconstructing and remapping images and symbols through digital painting and collage, illustration, public art and photographic manipulation and extraction. Each artist stands out for the way in which they startlingly blend colour, composition or narrative - from reforming Mondrian's primary colours and values through the rechoreographed emblem of chevron street signs, to the restoration of Cleopatra as a Black woman, and the Namibian Voortrekker myth explored through comic book fantasy. This is perhaps The New Pictures Generation, who never knew of its analogue predecessor's existence, and maybe doesn't care to. Its sources are either too old, too new or too previously overlooked.

Additional information

Printed on Heavy Coated Hi-White 230gsm paper.

Printing Process

Digital inkjet printing through Wetink Fine Art.

Framing options

White, Black or Kiaat wooden box frames. Note: Kiaat is a natural wood, the grain and colour will differ slightly with each piece.

Frame design

All frame profile sizes and mounting options are what we believe work most aesthetically and practically with each print.


Artworks are all priced according to each artist’s market, and in relation to the edition size.


We ship worldwide. Delivery within South Africa is free. International shipping is calculated based on location.


We offer 30 day returns for any purchases in South Africa.

Local delivery

1-4 weeks, depending on artwork and framing choices.

International delivery

3-6 weeks, depending on artwork and framing choices.

Vendor Information

  • Store Name: offset culture
  • Vendor: offset culture
  • Address:
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